In growth mode, companies are rewarded for:
When it’s time to shift toward profitability, those same virtues become liabilities:
Leaders who thrived in a “grow at all costs” environment may not have the skill set or mindset for optimization and operational rigor. In fact, many leaders of growth companies don’t want to be leaders in the next phase. You often see:
Executives who are going to stay need to evolve from builders to operators, and not all make that shift successfully.
In growth mode, companies tend to say yes to everything: new products, new markets, custom client requests. But profitability demands:
The inability to say no becomes a major drag on earnings. And focusing on everything all the time is a drag on employees in addition.
During rapid growth, the focus is on scale, not systems. So when profitability becomes the priority, companies often find:
What worked when you had 50 people breaks down with 500.
Growth organizations reward activity (sales, launches, hiring), but profitability demands:
If KPIs and incentives don’t shift with the strategy, behaviors won’t either.
Growth mode cultures are often built on optimism, innovation, and risk-taking. Moving to profitability often looks like:
In addition, employees may feel:
Employees may resist the shift, seeing it as a loss of freedom or creativity, unless the “why” is clearly communicated and employees buy in.
On top of all these pressures, PE firms or external forces often drive the shift to profitability, and internal teams may not understand or feel the urgency. This creates:
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